August 29, 2018 | Lucy Penn
Ahead of our collaboration at the World Publishing & DCX Expo in Berlin this October teamed up with MPP Global for our second joint-webinar.
‘Around the World in 80 Paid… Content Strategies’. Our SVP of Business Development, Ben Edwards, teamed up with MPP Global’s Ana Lobb to look at trends across continents and strategies deployed by a range of our clients.
In the webinar we covered;
– How different markets are implementing paid strategies – global brands vs. small independent titles
– Strategies and devices – how do devices impact revenue models?
– Charging for news – how does this differ across markets?